In what way has new and digital media has impacted on the products in your case study and how they are received by the audience?

In what way has new and digital media has impacted on the products in your case study and how they are received by the audience?  

1. Introduction to this question would be: what is new and digital media? General examples in a list of this: eg social media, love film etc
2. What are my case study films? When were they released? UK or USA? Large budget or low budget?
3. Firstly paragraph would focus on social networking.
4. Bridesmaids (social networking)- - speak about news article I read which is about how the director using twitter impacted the success of the film's release. The director said: "twitter saved my movie". http://www.blackbookmag.com/movies/bridesmaids-director-twitter-saved-my-movie-1.41733# This has had a massive impact on the films success. How is this recieved by the audience?
5. I Give it a year (social networking)- There is a facebook page for I Give It A Year with over 13,000 likes. There are over 1000 people "talking about it". Advertises the film, people leave comments, post pictures and clips etc. http://www.facebook.com/#!/IGiveItAYear?fref=ts This is recieved by the audience because: they are much more actvie, they feel much more involved, recieved through emedia, uses and gratifications is social interaction.
6. Vicky Christina Barcelona also has a facebook page even though it is much more low budget and less mainstream. Not used nearly as much as the other two so this suggests that new and digital medias cant always make a film succesful on their own- perhaps they need traditional media and technuqies such as trailers and posters to back it up.
7. Second paragraph on facilities like "love film" and "netflix"
8. These sites and services are very modern. They mean that the audience have much more freedom. They persuade more people to watch the film because they ahve freedom as to how they access it. Keeps the film "new" for much longer- released on these sites after they have been on at the cinema. This means they are "new" on these sites months after they are "new" in the cinema- they are advertised twice.
9. Bridesmaids and Vicky Christina Barcelona are available on these sites, but I Give It A Year is not yet because it has only just been released.
10. Third paragraph: fan sites
11. Bridesmaids has a fan site on Facebook, and numerous separate dedicated fan sites. The most prominent is on "fanpop". People leave questions, pictures, videos, votes, comments etc. Example of poll is: someone left a question saying "Who is your favorite character?", and people leave their answers. We can see who the favorite character is amongst fans! How is this recieved by the audience?
12. Fourth paragraph: synergy.
13. merchandise etc. more and more companies involved, particularly those underneath the conglomerate or owned by the conglomerate.
14. Fifth paragraph: interactive website.
15. Bridesmaids: what does it allow you to do on the webiste? Uses and gratifications- the website means that there are much more reasons why the audience might access anything to do with the film. Surveillance, competition, diversion, social interaction and personal identification are all available. Links to social networking- means the film has a more viral impact on the internet.
16. I Give It A year also has an interactive website: http://www.igiveitayearmovie.co.uk/. Has the trailer and ratings for example.
17. Sixth paragraph: conclusion.
18. New and digital medias definitely increase profits of films, and make them much more well known. Even save films from being a "flop" as we saw with Bridemaids.
19. Can new and digital media be successful on its own? Does it need the traditional methods of marketing to back it up? Perhaps yes, as we saw with Vicky Christina Barcelona. New and digital media are likely to be more successful for gaining repuation and fans if the film is mainstream and it can be done on a large scale.
20. In this question I would use theories throughout, particularly ones relating to audience. For example: uses and gratifications; stuart hall, classification of employment, maslows hierachy of needs?