Consider the role of new technology is your case study. How has it enhanced audience engagement and activity?

In this essay question I would include the following:

• E-media: UGC: fan sites and youtube videos which have been created. There are fan pop sites for both I Give it a Year and Bridesmaids, and there are various user generated videos on Youtube, particularly ones which review the film. There are also bloopers videos created by the audience. This enhances audience engagement and activity because it allows them to socially interact, and they can put their own stamp on the film. They can become inviolved in the brand and the product.
• E-media: Social Networking: "Twitter saved my movie" article. Quotes and character accounts on twitter: @BridesmaidsQuotes, facebook pages for IGIAT and Bridesmaids. Bridesmaids page has ____ likes and IGIAY page (most popular) has _______ likes. This enhances audience engagement and activity because they can socially interact, and they can also take on a role of helping the institution to release the best products they possibly can.
• Broadcast: trailers
• Broadcast: Love film and netflix: This enhances audience engagement and activity because they have much more control on what they want to view and when they want to view it. They are more likely to engage in the product and show an interest in it if they arent constricted in watching the film in a certain way at a certain time.
• IPhones: Watch films at any time you want.
• Synergy: More recent links between conglomerates and instituions mean that audiences can engage in the film's brand much more by buying products. For example: interiors, stationary, clothing.
• Apps: on the apple store for example. games and other apps increase the films longevity and increase audience engagement. Their activity shifts from just viewing to 'doing' and 'playing'. They are much more part of a brand.
• Print still exists but it has had to adapt to cope with the competition from e-media which is progressively more popular. There is a recent shift from print media to digital, so most magazines now publish their articles online to in order to keep up with demand. Interviews do exist
• All new technologies have to exist together for them to be able to work well and enhance audience engagement as much as possible. I believe that e-media is the most important media platform nowadays, because it enhances audience engagament and activity the most. I can also tell this from one of my case studies: VCB didnt have much online presence, and as a result, was the least successful film. The facebook page has minimal likes and users, showing audiences didnt feel engaged with the film due to the instsituon not taking adnavantage of new and digital media.