I am going to analysise the above poster. It is one of the official posters which advertises the 2011 film "Bridesmaids", and "Bridesmaids" is one of the three films I am studying for my case study part of the exam.
Firstly, I will analyse the colour scheme. The two main colours used in this poster are pink and white. This attracts the primary audience of woman, who are highly likely to enjoy this film. Woman stereotypically enjoy romantic comedies, but will also be able to relate to the characters. I will analyse the audience in more detail later on. Furthermore, the white used strongly links to the theme of weddings. It has connotations of purity, wedding dresses and bridal beauty. These are three strong features of the film. The pink contrasts to the white, making it stand out. The text and bridemaids dresses become noticeable and eye catching. This is a desirable quality in a film poster.
The layout of the poster can be analysed in much detail. It does not fit to the layout theory (where what is featured on the left is the new, and what is on the right is the given.) Instead, the creators of this poster have used the idea that the text and images in the centre are the focal point of the poster. Once we have looked at this, we will then look at the detail further out: from the top left to top right, the bottom left to bottom right. The title has purposely been made to be very noticable. The colour, position and choice of font (which I will analyse later) enables this to happen. Below this are the main characters, and they are also a large focal point. Surrounding these two features are ratings given by other institutions such as Cosmopolitan magazine.
There is only one main image in this poster, and the camera angle which has been used is a long to medium shot. It shows the audience the whole of the picture, and the full legnth of the characters' bodies. It gives the audience a sense of perspective, yet still shows enough detail for the photograph to give information. (For example, we can see the expressions on the faces of the bride and bridesmaids which introduced us to the personalities and experiences of them).
The audience of this poster is likely to be those who enjoy film. Due to the film's genre, those who enjoy romance and comedy films will very much enjoy this film. Previously in this analysis I have looked at colours, camera angles and fonts etc, and from this information I believe that the primary audience is woman. The secondary audience would then be males- those likely to be watching the film with their wives/girlfriends/daughters etc. According to the uses and gratifications theory, the audience would be accessing this poster for surveilllance. It provides the audience with key information about the release of the film such as star ratings, release date, and BBFC rating (which for this particular film is 15). According to the classifation of employment, any classes from E and A would be able to access this poster. Not only is it online, but it would be featrued in magazines and even public places such as cinemas. This does not limit the audience of the film to a certain socio-economic class. The mise-en-scene used doesn't either. It is very vast.
Each of the characters we see in the image are represented in a different way through their expressions and poses. This is reinforced in the film: each of the woman have very contrasting personalilites, family lives and backrgounds. Therefore, the poster introduces us to this. Going from left to right, the first character is represented to be tough and fiesty through her animus and masculine pose. Her dress is the most covering, suggesting many things about her character. The next character along is represented to eb the blonde "bimbo" type. She seems to be very interested in male attention through her suggestive pose. She is also the stereotypical blonde with long blonde hair and blue eyes. We then have a more sophisticated character. She has her hair tied up and is in a feminine classy postition. Annie is also represented to be fiesty from her pose. The bride seems relaxed and unaware which portrays her characters personalilty, and the final chaarcter also seems to be interested in male attention.
The institution behind this poster are the creators of the Bridesmaids motion picture film. From looking at the poster, I can immediately tell that they are wealthy. It is a very professional looking poster, which suggests that the institution are connected to the digital age. They have good design technology which has enabled them to create an effective finished piece of mainstream marketing. Another featuer in the poster which tells me that the institution are wealthy anf successful is the text which reads: "From the producer of Knocked Up and The 40 Year Old Virgin". This automatically tells the audience that members of the cast and crew have been involved in well known and successful projects previously. We know that the institution have the money, profits and funding to employ the very best in the business. Surely this will make it a good film and persuade the audience to watch it?! A final feature in the film that tells me the institution are wealthy adn successful is the use of ratings by other well known conmpanies. The institution obviously have strong links with other companies, and have created a film worthy enough to be applauded by large companies.
In conlcusion, this poster was created in order to market the film. In doing this, a strong links has been made between the two platforms of broadcast and print media. The link is advantageous for both the audience and the instituton. This poster has been designed in a very effective way, and it looks very professional. It is more than likely to attract a wider audience to the film.
No comments:
Post a Comment