'Do you believe that audiences have more power than the institutions that create the texts?'

'Do you believe that audiences have more power than the institutions that create the texts?'

·        Yes: Bridesmaids director took to twitter before the film was released to see what the target audience want.

·        If the audiences are in disagreement then the institution is automatically beaten and their product cannot go anyway- therefore, audiences have more power.

·   They also have the power to choose how they access certain media texts (eg internet or TV etc) and so this dictates which platform is the institution's primary platform.