In what way do the instsitutions involved in Trance try to connect with and empower their audience? (answer)

There are many ways in whicb the institutions involved in Trance try to connect with and empower their audience. These can be split into e-media, broadcast and print.

The social networking sites Facebook and Twitter allow audience to be empowered because they gain an active and important role in the success of the product. Trance has a very successful Facebook page already, even though it hasnt been out very long. It is also trending on twitter with '#trance' which means that the institutions can connect with the audience. They can gauge opinion and work with the audience to stregnthen their product. These social networking sites will also add longevity to the success of the film.

I also found an exclusive interview on MSN with Danny Boyle, James McAvoy and Vincent Cassel which spoke about the making of the movie. This connects with the audience because they are able to personally identify (uses and gratifcations) with those involved. This doesnt usually happen because a distance is created between directors/actors and the general public due to their celebrity status. The audience feel empowered because they become much more involved in the film.

Various views (such as on www.thelondonfilmreview.com) provide audiences with an alternative veiwpoint to the film which means they become more involved through their ability to form opinions on whether or not they agree.