What is communicated about the brand of apple in this advert?
The above advert is the Apple advert which was released in 2012- the advert was named "Bounce". There are many things communicated about the brand of Apple within this advert. Firstly, they are represented to be very well known and trusted. There is no speech or text in this advert. There is no information and no details about the product, which shows that the advert is more to maintain the brand than to sell products. They can already do this without a television advert. They do not need to pack lots of information into the advert: they just need to feature their newest product. They assume that their audience will go out and buy one of the three products featured in this advert without knowing any specific information about it such as the price or what it does. They also have the power to be able to advertise three products in one advert, without the success of one being sacrificed.
Secondly, they are represented to be very wealthy. Televsion adverts are very expensive to air on prime time TV- this would have cost the institution a lot of money. The fact that their advert is so short, so fast paced and lacks so much information proves that they have the money to spend on an advert which doesn't neccessarily do what other adverts do. The audience would probably not access this advert for surveillance (uses and gratifications), unless they wanted to see what the product looked like.
Thirdly, they are represnted to be very professional and connected to the digital age. The graphics which have been used are incredibly advanced. This shows that they have advanced technology and highly trained staff to create such a precise and professional advert.
Fourthly, they are represented to be very powerful. The song which has been used, before featuring in the advert, was not at all popular. They have taken a song which is not well known to play in the background of their advert, They know that this choice of music will not sacrifice sales, and they also have the power to make this song into a great success. It is a great advertisement for the song to be used on an Apple advert, and Apple are powerful enough to turn it into a success.
Finally, they are represented to be very in touch with their audience. The ipods which are featured in this advert are all different colours. Each colour will attract a different type of person, due to their personality and interests. This shows that Apple are very aware of what their audience want. They want their product to appeal to a wide range of people, and they want everyone's product to be personal to them. Therefore, they are connected to their target audience.
this is all very good- and well paragraphed into the separate sections. You have picked out key specific's in the advert and analysed them well. However, as Miss would probably say- you could include more media language, such as the use of camera shots (I think that's relevant, maybe not haha)
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