Analysis of Disney Website Homepage!

 

- Main colours used are black, clue and yellow. They contrast each other, and the yellow and blue stand out on the black background. Yellow and blue are primary colours, fitting to their main target audience of children: playful, fun and simple.

- The layout of the website is simple: they have put the menu bar at the top of the page in the centre. For parents and children, the website is easy and quick to use. 

- “Where’s my Perry?” is a rhetorical question, and persuades the children using the website to click on the link and take part in the activity. “Win!” is very short, snappy, and an imperative. Competitions add an element of fun, and in the current economic climate, it makes the institution seem as though they are helping their audience to save money. 

- There are character links along the bottom of this screen shot. Each of the pictures use bright colours to enhance the elements of fun and happiness. The text reads “Enter a character world”, which, according the Uses and Gratifications Theory, shows that the audience are likely to be using the website for entertainment and diversion.

- The target audience/demographic of this website is children. We can tell this from many aspects of the site such as the “Create” and “Games” links. The consumers are interested in Disney, and perhaps watch the Disney Channel on TV etc. The children who are likely to be using this website would know who all of the characters are, and so most probably have a favourite. This would draw them to clicking on a particular picture. Another possible audience for the site would be parents. This is suggested by the links to “shop” and “holidays.”

-  The institution clearly has a lot of money. The technology and graphic design techniques which have been used suggest that they are wealthy. We can also see from this home page that the institution is looking to broaden their horizons past television and film making. The links to “Holidays” and “Shop” show that their wealth has allowed them to branch into other areas of business. The website is very interactive, current and modern. They have advertisements of Apps and links to the Apple App Store. There are however, no clear links to twitter and Facebook like most websites nowadays. This could be because their main target audience are not likely to be the age that would use social networking websites. 

(http://www.disney.co.uk/)